Job Description

Why Wellmark:  We are a mutual insurance company owned by our policy holders across Iowa and South Dakota, and we’ve built our reputation on over 80 years’ worth of trust. We are not motivated by profits. We are motivated by the well-being of our friends, family, and neighbors–our members. If you’re passionate about joining an organization working hard to put its members first, to provide best-in-class service, and one that is committed to sustainability and innovation, consider applying today!

Why Wellmark Technology?Wellmark is building innovative, modern solutions using cutting edge technology. We are driving organizational transformation and business strategy by empowering our technology team to innovate new and elegant solutions to enhance the customer experience. Together, we are leaning into the future, owning the outcome, and driving organizational change to transform how we work. 

Job Description

We are looking for a strategic and detail-oriented Senior UX Writer to support our growing UX team and enhance the customer experience across our digital health insurance products. In this role, you will lead the development and implementation of clear, user-centered content within digital interfaces—collaborating closely with designers, researchers, engineers, product managers, and legal stakeholders. You'll craft intuitive microcopy, interface text, and messaging that aligns with our design system and meets regulatory standards, while advocating for consistency, accessibility, and a cohesive voice and tone. Your work will play a critical role in shaping experiences that are not only compliant but also empathetic, clear, and meaningful for our users.

Qualifications

Required:

• Bachelor's degree or equivalent work experience.
• Minimum 6 years of experience creating, developing, and documenting processes, procedures, or other technical documentation. Strong portfolio of work showcasing writing samples and past projects for user-centered design solutions.
• Functional understanding of best practices and terminology related to user experience principles, web and graphic design, content strategy, accessibility standards (e.g., WCAG), and usability heuristics.
• Effective verbal, written, and interpersonal skills and experience developing and modifying communications for various audiences and ability levels.
• Experience building internal business relationships, consulting with stakeholders, and/or facilitating workgroups. Familiar with working in a SAFe environment.
• Experience coaching and mentoring others about UX writing best practices and the use of text and microcopy in human-centered design.
• Demonstrated experience collaborating with others to innovate and improve current processes.
• Strong understanding of user journeys and behavior analytics, capable of reporting insights to both internal and external teams. 
• Experience reviewing processes and translating technical information into a reader-friendly format.
• Effective organizational skills with demonstrated ability to manage multiple projects that meet timelines and objectives. Strong attention to detail.
• Proficiency in Microsoft Office and Figma and the ability to learn one or more of Wellmark's applications and/or operating systems in a timely manner.

Additional Information

a. Work in close collaboration with internal SMEs, stakeholders, and leaders to produce text and microcopy for Wellmark’s customer-facing platforms and services, including (but not limited to) member, provider, and producer audiences.

b. Manage writing guidelines and set UX standards for the brand voice to raise the bar and share our expertise with product, marketing, and tech partners.

c. Write, edit, and refine copy for a variety of digital platforms, ensuring consistency with brand voice and style guides.

d. Lead UX writing, content development, and junior UX writers within specific product areas and experience “pillars”.

e. Perform regular content audits to ensure UX copy is aligned with Wellmark’s internal guidance, meets the current strategic needs of the business, is factually correct, complies with BCBS and government-led policy, and functions as intended.

f. Develop clear and effective electronic communications to enhance user engagement and retention while understanding and empathizing with Wellmark customer needs.

g. Capture and report user behavior data, identifying trends and activity associated with specific pages and front-end elements.

h. Work directly with Legal team stakeholders to translate complex legal and technical concepts into user-friendly language.

i. Plan A/B testing and use analytics to determine the most effective tone and phrasing to improve content strategy.

j. Make decisions based on user feedback, metrics, accessibility practices, and usability findings.

k. Teach writing principles and provide guidance on UX writing and human-centered design best practices to team members and other cross-departmental teams during collaborative studio working sessions.

l. Other duties as assigned.

An Equal Opportunity Employer

The policy of Wellmark Blue Cross Blue Shield is to recruit, hire, train and promote individuals in all job classifications without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or any other characteristic protected by law.

Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact us at careers@wellmark.com

Please inform us if you meet the definition of a " Covered DoD official ".

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